Independent hotel refers to a single hotel enterprise independently owned and operated by an individual, enterprise or organization.
A single hotel is a traditional hotel form. Its characteristic is that it exists separately and dispersedly in various cities and regions, carries out marketing activities and management activities independently, does not belong to any hotel group, and does not join any alliance in any form.
In layman's terms, it means "only this one, no other branches". Individual hotels are widely distributed and large in number in China, and they have always been a major component of China's hotel industry.
A single hotel is a traditional hotel form. Its characteristic is that it exists separately and dispersedly in various cities and regions, carries out marketing activities and management activities independently, does not belong to any hotel group, and does not join any alliance in any form.
In layman's terms, it means "only this one, no other branches". Individual hotels are widely distributed and large in number in China, and they have always been a major component of China's hotel industry.
Analysis of the status quo of independent hotel development
Data from the "Comprehensive Research and Market Scale Forecast Report on China's Hotel Industry Market 2021-2027" released by Zhiyan Consulting shows that with the improvement of people's living standards, people pay more attention to spiritual enjoyment, and tourism has also promoted the development of independent hotels.In 2019, Chinese tourists spent about 5,725.1 billion RMB, and the number of tourists was 6,006 million.
With the development of the Internet, more and more guests obtain hotel information and book hotel guest rooms through the Internet.At present, the vast majority of domestic tourists make reservations through major special reservation networks. Due to the epidemic in 2020, travel restrictions have been imposed, which has also led to a downturn in hotel business.After the epidemic, the hotel industry will continue to recover in the future. Therefore, the authoritative organization predicts that the number of independent hotels worldwide will reach 670.8 thousand, and the number of independent hotel guest rooms worldwide will reach 25.7 million.
The only advantage of an independent hotel is its location when the facilities are not perfect. Let people get rid of the high-pressure life and enjoy the slow life. In recent years, the number of independent hotels in China has increased year by year, but due to the impact of the epidemic in 2020, independent hotels may withdraw from the market due to operating pressure and cash flow pressure. Authoritative organizations predict that the number of independent hotels in China in 2020 will be 429.6 thousand; the number of independent hotel guest rooms will be 13.6 thousand.
Analysis of the development trend of independent hotels
As more and more international hotel chains enter China, domestic independent hotels will face fierce competition.Judging from the current market situation, it is imperative to transform and upgrade individual hotels. Whether it is independent development or franchising, the demand for funds is increasing.
The development of individual hotels not only tests the team's operational capabilities, but also tests their financing capabilities. If hotel managers can make better use of financing tools, master financing rhythm, and control financing risks, they can double the efficiency of hotel development.
If you are the owner of an independent hotel and plan to renovate the hotel recently, you can find Bestar Hospitality which is a leading custom hotel furniture manufacturer in China.